This year the Super Bowl will be on Sunday, February 7 at Levi’s Stadium. For football players, they earn big bucks but some of them went bankrupt after the paychecks stopped. One former star, Phillip Buchanon, turned himself into something of a financial guru by publishing a personal finance book, “New Money: Staying Rich,” to help his peers. During this Super Bowl, “the money-football connection will break new ground: SunTrust Bank will sponsor the first Super Bowl ad to promote financial wellness, with the goal of getting Americans thinking and talking about managing their money. We’re used to seeing promotions for beer, snack food and cars, but for personal finance? Not so much.” Brad Dinsmore, head of consumer banking for SunTrust said, “we thought having an ad in the Super Bowl would help start a movement. This is an attempt to start a conversation around what needs to be done. It became really clear that one of the biggest issues facing Americans is financial stress – the stress associated with managing money. It’s not only impacting clients’ financials, but their health and happiness.” (usnews.com)
Super Bowl Can Teach You About Money
