In a recent study, cognitive scientist Scott Kaufman showing that 72% of people get creative ideas in the shower. According to Kaufman, “the relaxing, solitary, and non-judgmental shower environment may afford creative thinking by allowing the mind to wander freely, and causing people to be more open to their inner stream of consciousness and daydreams.” To extract the best ideas, it’s very important to insulate yourself as much as possible from external distractions. In a multinational study, Kaufman also found that people got more creative inspiration in their showers than they did at work. “You need to create that space in your life, and that’s often what happens when we go into the shower. It’s one of those few moments when we’re not tied to our devices, so we have that extra space to find connections between ideas.”
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